Consumer Psychology and Behaviour Design

Cialdini's 7 principles of persuasion - for User Experience

Gary van Broekhoven

Published on: 10/11/2024

Cialdini's 7 principles of persuasion offer UX professionals a psychology-based roadmap to boost user engagement and drive conversions, aligning user experiences with business goals.

Behaviour DesignConsumer Psychology

The Role of Emotions in Experience Design

Gary van Broekhoven

Published on: 09/11/2024

Experience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?

Consumer Psychology

Nudge theory in a digital world

Gary van Broekhoven

Published on: 08/11/2024

In this article, we'll delve into the application of Nudge Theory in the digital realm. Whether you're a UX Designer, Service Designer, Product Manager, or Marketer, this exploration will equip you with insights to make strategic decisions. Let's dive in.

Behaviour Design